malebeautyinart:

Norman Rockwell and J.C. Leyendecker.

Norman Rockwell referred to him as “the great J.C. Leyendecker.” 

Speaking about his idol in a December 7, 1997 article in theSpringfield Republican, Rockwell said, “I began working for ‘The Saturday Evening Post’ in 1916 and Leyendecker was my god. I actually used to, unbeknownst to him, follow him down the streets of New Rochelle, just to be close to him.” 

Although his illlustrations appeared regularly in national magazines, it was his commercial work that established him most rapidly as one of the most sought-after illustrators of the day. The “Arrow Collar Man” became an overnight sensation and generated fan mail by the ton. 

By evoking a youthful virile atmosphere, Leyendecker pioneered the advertising dictum that it is the lifestyle that sells. He established the prototype of the stylish American Male promoting fashions by B. Kuppenheimer, Hart Schaffner & Marx, and Interwoven Socks.

(via vlajean)

Source: todaysinspiration.blogspot.com

229 Notes/ Hide

  1. infanteslibris reblogged this from malebeautyinart
  2. ayolog reblogged this from malebeautyinart
  3. alpineice reblogged this from garagra
  4. garagra reblogged this from liszst
  5. liszst reblogged this from sybaritic-irony
  6. sybaritic-irony reblogged this from pecchan
  7. nimporteq reblogged this from cirquededemona
  8. cirquededemona reblogged this from malebeautyinart
  9. notdeadluna reblogged this from astm-d-4236
  10. babblesaurus reblogged this from malebeautyinart
  11. killbunny23 reblogged this from omnoxide
  12. meganphntmgrl reblogged this from mattachinereview
  13. omnoxide reblogged this from mattachinereview
  14. mattachinereview reblogged this from wildeboys and added:
    “I actually used to, unbeknownst to him, follow him down the streets of New Rochelle, just to be close to him.” WHAT,...
  15. claws-and-teeth reblogged this from solosoyaratos
  16. solosoyaratos reblogged this from wildeboys
  17. wildeboys reblogged this from theweiblingepsyche
  18. darkhills reblogged this from oldworldblues
  19. rockwellian reblogged this from malebeautyinart
  20. fleeting--memories reblogged this from malebeautyinart
  21. peabodypeabodie reblogged this from vlajean
  22. theweiblingepsyche reblogged this from wildeboys
  23. lord-kitschener reblogged this from wildeboys